Tuscany Wine Prices Stayed Strong Through 2014


In advance of this week's promotion of Tuscan wine in various locations throughout Italy, Italian industry news site WineNews.it reviewed the valuations of the famous regions wines and vineyards.
According to Wine News, the numbers indicated the value of Tuscan wines stayed tough in the midst of a year in which Italy lost its top spot in the world wine production numbers.
“Tuscany is one of the Italian regions that first is identified with great wine … a sentiment which is not just ephemeral – it's also found in the numbers … on the export front ... the prices of land in the territories of the most important and most renowned wines … the acres planted to designation of origin … and the profitability of the bottles on the market,” the Wine News report said.
According to numbers provided to Wine News by research agency Ismea, Brunello di Montalcino hit its highest prices ever, selling for about 792 euros for hectoliter during the first four months of the 2014-2015 sales year. 
Tuscany's Nobile di Montepulciano also performed well, selling for about 347 euros per hectolire. 
The region's primary white wine producer also showed strong sales in the first part of the fiscal year, garnering about 157 euros per hectoliter, an increase from the same time period in the 2013-2014 fiscal year.
In terms of exports, the article said, Tuscany's wines exported 530 million euros of wine between January and September 2014, landing the region's exports behind Veneto and Piedmont on the list of Italy's top exporting regions. Wine News also noted Tuscany's 49,534 planted DOC/DOCG hectares is the most of any region in Italy.
The region also performed well in terms of return on sales, the article said. 
The national average for return-on-sales in 2014 was 3.8 percent, the story said, but Tuscany enjoyed a year in which they a 6.1 percent return-on-sales.
Wine Italy noted that Tuscany also performed well when it came to the matter of the valuation of one acre of vineyard. 
According to a survey conducted by Wine News, the site estimated that one hectare of vineyard of Barolo DOGC Prosecco was valued at 500,000 to 1 million euros per acre, making it the most expensive in the nation.
Tuscany wines were near the top of the list, the article said.
A hectare of Brunello di Montalcino was valued between 250,000 and 350,000 euros, making its top-end valuation the highest in the region. The same survey revealed that vineyards in Bolgheri, home of some of the Super Tuscans, fetched per-hectare vein yard prices of between 300,000 and 320,000 euros. 

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