Can You Believe It? Aluminum Containers All The Rage

 


If you're a traditionalist, brace yourself. The cans are coming, and their glinty sheen isn't slowing down for anyone or anything. 
 
This past week, the Los Angeles Times' Lettie Teague took her turn observing and commenting on the emergence of metal containers as a vino vessel. 
 
“Wine in cans? It just doesn't track,” she wrote. “You hear that unmistakable pop of a beer can opening – only it's wine inside not beer. And it's not cheap plonk either, but some serious juice.”
 
Experts look to Australia to explain – or in some cases, to blame for – the shimmering genesis of the wine-in-can phenomena. That's right; the country responsible for the proliferation of wine in a box is also responsible for wine in a can. 
 
It's been almost 20 years since the aluminum cousin joined the family and it looks like he's not going to cease his shenanigans anytime soon. 
 
Just as well, legendary winemaker Paul Hobbs told Teague. Who could resist the charms of the can, especially when lugging around a bottle of vino during a hike is impractical, not to mention heavy. 
 
Hobbs said the canny concept is perfect for people who are busy but want “to enjoy fine products in an uncomplicated way, spontaneously.” 
 
And how could argue that wine in a can does just that? Headed to the hills for a camping trip? Light up the fire, crack open a cold Sauvignon Blanc and gulp away. Want to add a touch of bourgeois to your Sunday night football party? Nothing says “swank” like a sixer of Shiraz in lieu of low-brow light beer. 
Some professionals in the wine industry are embracing the blue-collar appeal of canned wine. At a recent Restaurant Week event in Los Angeles, one wine director served cans of white and red wine in “brown paper bags, albeit with a stamped logo.”
 
The environment, it seems, is also a big supporter the metallic mistress. Like a deep blue Pepsi can or the classic red Coke 12-ouncer, canned wine's container leaves a small carbon footprint and is recyclable. 
 
So what is the wine world to do in the face of a once-maligned concept? Drink up, experts say, and give thanks that the aluminum can is serving as entry point for people who would otherwise not dabble in the seemingly sophisticated world of vino. 
 
As Paso Robles winemakers Andrew Jones said in his interview with Teague, “A lot of the ceremony and language around wine is a barrier to people who haven't been brought up around it … Wine in a can allows people to enjoy wine in a different way.” 
 
Photo Credit: Pixabay

Mentioned in this article

Comments

Add a Comment

Search Articles


Best Wine Deals

See More Deals





Snooth Media Network